【原】【獨(dú)家首發(fā)】AIM Architecture | klee klee 時(shí)尚女裝零售店

德國(guó)室內(nèi)設(shè)計(jì)網(wǎng) 2020-05-27

展開全文

DESIGN CONCEPT

klee klee,，是潮流服裝 ZUCZUG/ 旗下的新品牌，取名源自藏族口語(yǔ),，意為“慢慢來”,。主牌 ZUCZUG已頗受大眾喜愛。但klee klee不同于主品牌,，更加傾向于對(duì)極簡(jiǎn)主義的探索,。主體設(shè)計(jì)理念是人類和自然和諧地共存，并期待人們放慢他們的生活節(jié)奏,，將綠色環(huán)保和慢節(jié)奏生活重新結(jié)合起來,。

klee klee, a newbrand from clothing avant-garde ZUCZUG/, takes its name from Tibetan, meaning‘slow down’. Its big sister ZUCZUG/ is a camera-ready fashion plate, but kleeklee is an exploration of minimalism and low-impact production that results inhigh-impact design. Their concept plays with humans and nature coexistingequally and harmoniously, and looks to city dwellers wanting to turn down thevolume, slow down their lives, and reconnect with natural rhythms and lifestyles.

“當(dāng)被要求設(shè)計(jì)他們的第一家店時(shí)，我們最初的想法是去找那些認(rèn)同‘klee klee’的人,，以及他們的價(jià)值體系是什么,。”他們的生活空間會(huì)是什么樣子?當(dāng)時(shí)的目標(biāo)是設(shè)計(jì)一個(gè)反映“klee klee”的棲息地,，“來自愷慕建筑設(shè)計(jì)分享”,。

“When asked to design their first store, our initial thoughts went to the person whoidentifies with ‘klee klee’, and what their value systems would be. What wouldtheir space look like? How would they live? The goal then became to design astore that reflected the habitat of a person who lives by the idea of ‘kleeklee’,” shares the AIM Architecture design team.

這是一個(gè)空間的集合，簡(jiǎn)單而別致,，內(nèi)部被粉刷成白色,，以襯托出不完美的紋理。結(jié)合LED燈帶照明,，具有光學(xué)放大效應(yīng),，拉長(zhǎng)了空間的徑深。自然光過濾到休息區(qū),，吸引人們休閑,、品茶和聊天。

The conclusion is aspace characterised by the collection of things inside, a simple and chicreflection on balance. The bare interior was white washed to bring out theperfectly non-perfect texture. Led strip lighting emphasises the length of the space, and draws the visitor to the ‘end’ of the store, where natural light filters across a sitting area that invites time for a cup of tea and a chat.

ZUCZUG /和klee klee從西藏高原和自然環(huán)境中汲取靈感,，在設(shè)計(jì)中完美體現(xiàn)這兩個(gè)不同的品牌概念,。

Although ZUCZUG/ and klee klee take inspiration from Tibetan plateaus and natural environments, bothbrands are contemporary and sophisticated in their own way. It was important toreflect its modern side in the design.

家具一直保持簡(jiǎn)單和功能性，雖然靈感來自中國(guó)工人在建筑工地使用的材料，卻不影響設(shè)計(jì)的進(jìn)程,。這些家具是獨(dú)立的存在,，但通過搭配有效的和空間關(guān)聯(lián)在一起，形成自然的完美平衡,。

The furniture issimple and functional, inspired by the pieces Chinese builders use on buildingsites. There is a sparseness to the choices that allow the interior to beinfluenced but never overtaken by the design. The pieces are separate, butconnected through utility, and when placed together in the store, bringeverything into a fine balance of urban cool and natural inspiration.

黑色金屬制成服裝衣架,，圓形和正方形更衣室、類似于帳篷的空間,，可以隨機(jī)放置。床板成為產(chǎn)品展示,。室內(nèi)的豐富性吸引顧客一步步深入,。

Steel hangers arestripped down to their basics. The dressing rooms – one round and one square –are mobile, tent-like spaces that can be randomly placed. A bed board becomes aproduct display. Visually, the interior has a quiet richness that invites slowsecond or third looks to take it all in.

“我們用簡(jiǎn)單的家庭生活方式來組織空間:喝茶、睡覺,、工作,、儲(chǔ)藏，”建筑師說,。其結(jié)果不僅是一個(gè)別致的零售商店,，細(xì)細(xì)品味一個(gè)新的產(chǎn)品，同時(shí)也是一個(gè)體驗(yàn)klee klee品牌內(nèi)涵的地方,。

“Ultimately,we organized the space with the simple routines of domesticity in mind: teadrinking, sleeping, working, storage,” said the architects. The result is notonly a chic retail shop for visitors to peruse a new product, but also a placeto experience a real-life manifestation of the klee klee brand.

AIM Architecture | klee klee 時(shí)尚女裝零售店

▼設(shè)計(jì)圖紙

▼項(xiàng)目概況

項(xiàng)目名稱 | klee klee

項(xiàng)目面積 | 81平方米

項(xiàng)目性質(zhì) | 服飾零售店

設(shè)計(jì)公司 | 愷慕建筑設(shè)計(jì)咨詢（上海）有限公司

設(shè)計(jì)團(tuán)隊(duì) | Wendy Saunders, Ivan Yu,Byungmin Jeon,Lily Zhu,Rachel Wang, Liat Goldman,Jiaoyan

攝影師 | Dirk Weiblen

項(xiàng)目年份 | 2016

Client | klee klee

Size | 81 sqm