項目目標

This programme aims to educate and train a new generation of managers, professionals and entrepreneurs to understand the principles of e-business, the impact of e-business on business and management, and its potential for strategic advantage.

立思辰留學360賈竹老師介紹，本項目旨在培養(yǎng)訓練一批干事,、專家及企業(yè)家,，確保其了解電子商務(wù)的規(guī)則，電子商務(wù)對商務(wù)與管理的影響以及在戰(zhàn)略優(yōu)勢方面的潛能,。

Competence and the ability to create value are crucial in the new economy. Hence, the MScEBKM (Master of Science in Electronic Business and Knowledge Management) programme is designed to give you maximum value. This is not an “off-the-shelf” programme. Instead, we offer you a very strong curriculum, delivered by excellent professors in an effective and enjoyable learning environment. In addition, what differentiates this programme from others is that?it is international with aChinafocus and?is offered in both full time and part-time modes.

競爭力與創(chuàng)新力是新經(jīng)濟當中至關(guān)重要的兩個因素,。因此，電子商務(wù)與知識管理理學碩士( MScEBKM )項目成立的初衷在于最大程度發(fā)現(xiàn)學生的價值,。我們向您提供強化的課程,，杰出的教授，舒適的學習環(huán)境,。除此之外,，本項目的不同之處還在于“以中國為主，兼具國際化特色”,，并有全日制學習及非全日制學習兩大選擇,。

顯著優(yōu)勢1Excellent Professors

The MScEBKM programme is offered by the Department of Information Systems, which is the largest of its kind in Hong Kong and one of the largest and most active worldwide. Our professors are of excellent calibre. They master both conceptual and practical knowledge in e-business and several related areas. They have accumulated extensive academic and professional experience and are well versed in innovative teaching methods. In fact, several of our professors rank among the top IS academics worldwide and many have won teaching excellence awards.

MScEBKM?項目由信息系統(tǒng)系開設(shè)，該系規(guī)模為全港之首,，在全世界處于領(lǐng)先地位,。本系的教授出類拔萃,，擅長電子商務(wù)及相關(guān)領(lǐng)域的理論與實踐，學術(shù)實力雄厚,，專業(yè)經(jīng)驗豐富,，教學方法成熟。許多教授因?qū)W術(shù)成就而蜚聲海外,，也有不少教師曾經(jīng)斬獲教學大獎,。

2Strong Curriculum

offer our participants a very strong curriculum that is up-to-date, tailor-made and flexible. You will acquire and apply current, comprehensive and indigenous e-business knowledge. You will have access to a rich collection of courses that are tailor-made to deliver the latest conceptual and practical knowledge in e-business. All courses are newly designed and constantly revised by renowned experts.

向?qū)W生提供的課程新穎、合適而又靈活,。通過這些課程,，您可以學習與運用最前沿最全面的電子商務(wù)知識，參加一系列量身定做的多樣化課程以了解電子商務(wù)最熱門的理論與實踐知識,。我們的課程均采用了全新設(shè)計,，并不斷接受著名專家的審查修訂，及時更新,。

3International with China Focus

Our international team of professors will provide you with a broad perspective, consolidating knowledge and experience from all over the world. Many of your fellow students will come fromChina, thus lending their own mainland experience and focus to the programme. In addition, recently admitted students have come from countries as diverse as asGermany,Kazakhstan,Macedonia,Ivory Coastand theUSA. Through both our international professors and the international student body, you will gain exposure to a wide variety of different perspectives on e-business. Finally, students on the the MScEBKM programme may elect to participate in a residential trip toChina, where you will acquire hands-on knowledge about e-business applications in the mainland.

我們的教授來自世界各地,，能夠為學生提供廣闊的視角，扎實的知識以及來自全球的經(jīng)驗,。學生多來自中國,，他們帶著相關(guān)的經(jīng)驗與關(guān)注度置身項目之中。此外,，學校最新接收的一批學生來自世界各地,，包括德國，哈薩卡斯坦,，馬其頓,，非洲象牙海岸，美國等等,。在這里,，教授和學生都來自不同國家，您在學習電子商務(wù)的同時更能接觸到國際多樣化的視野,。再者,，?參加MScEBKM項目的學生可前往中國大陸與當?shù)鼐用窬幼。軌蛴H身感受當?shù)仉娮由虅?wù)的應(yīng)用現(xiàn)狀,。

4Effective and Enjoyable Learning Environment

At CityU, we “practise what we preach”. You will learn about e-business through the use of an advanced set of IT tools. You will be able to access learning materials from a personalised portal. Missed a class? No problem. Lecture notes are available online. Never miss an important academic event with your personalised online academic calender. Your learning experience, however, will not be simply “hi-tech”. You will also find yourself in a highly interactive class environment, where local and global cases enrich the understanding of e-business and knowledge management issues in the local, regional and international environments.

在城大,，我們言出必踐。 您將借助高級IT工具來了解電子商務(wù),， 從個性化門戶網(wǎng)站訪問學習資料,。 錯過了一堂課？ 沒關(guān)系， 演講筆記可以在網(wǎng)上找到,。但是千萬不要錯過個性化在線學術(shù)日歷上的重要學術(shù)活動,。 除了“高科技”之外，您還將置身于高度互動的課堂環(huán)境中,。身處當?shù)丶婢弑就撂厣c國際化特質(zhì)的環(huán)境之中,，您將了解到世界各地的商務(wù)情況，進一步加深對電子商務(wù)與知識管理的認識,。

入學標準

申請人必須滿足以下所有條件才能獲得入學資格：

在香港教資會資助的高等教育機構(gòu)中獲得正規(guī)學士學位,，或具有同等資歷，所學專業(yè)最好與商業(yè)或管理相關(guān),。

具備了計算機基礎(chǔ),；

最好有兩年以上的工作經(jīng)驗。

非英語教學機構(gòu)的畢業(yè)生應(yīng)符合以下最低英語水平要求：

TOEFL79（網(wǎng)考）,；

或雅思成績6.5分,；

或通過中國大陸大學英語考試6級（450分以上）;

或通過TEM-8；具有其他同等資格,。

商業(yè)專業(yè)人士的電子商務(wù)計劃

E-business is more encompassing than e-commerce. Business professionals need to understand more than transaction processing and other fulfilment via IT and communication technologies. They also have to understand the profound changes in the business environment, supply chains, organisation infrastructure and organisation forms brought about by e-business.

電子商務(wù)的含義比電子貿(mào)易更為廣泛,。業(yè)務(wù)專業(yè)人員需要借助IT和通信技術(shù)了解事務(wù)處理及其它事項。他們還必須了解電子商務(wù)環(huán)境,，供應(yīng)鏈,，組織基礎(chǔ)設(shè)施和組織形式中由電子商務(wù)帶來的深刻變化。

MScEBKM項目涵蓋目標廣泛,，涉及各種技術(shù)，管理以及組織變革的主題,。一旦順利完這一項目,，您將有能力應(yīng)對挑戰(zhàn)并把握新經(jīng)濟的種種機遇。您將了解如何評估電子商務(wù)機遇,，全球化如何影響電子商務(wù),，如何利用新的信息技術(shù)，如何對組織結(jié)構(gòu)和組織流程進行必要的更改,。最重要的是,，您將了解如何使電子商務(wù)可持續(xù)發(fā)展，不斷創(chuàng)造價值,。

本項的培養(yǎng)目標為專業(yè)商務(wù)人士,。大多數(shù)學生具有商業(yè)（或相關(guān)學科）本科學位以及豐富的工作經(jīng)驗。然而部分學生在參與課程之前已經(jīng)獲得一個研究生學位,，如MBA或EMBA,。作為專門的研究生項目，MScEBKM建立在這些項目的知識基礎(chǔ)上，與這些項目保持高度協(xié)同,。