英語(yǔ)演講君按 福布斯2018年財(cái)富排行榜上個(gè)月剛剛出爐,,最大的熱門(mén)就是世界首富的名頭落在了亞馬遜CEO杰夫·貝索斯身上,,他首次成為這個(gè)星球上最富有的人,同時(shí)也是全球第一個(gè)個(gè)人財(cái)富超過(guò)1000億美元的人,。其財(cái)富達(dá)到1120億美元,比2017年增加392億美元,。 他一手創(chuàng)建的公司亞馬遜,,一個(gè)持續(xù)虧損超過(guò)20年的公司,卻在資本市場(chǎng)很受歡迎,,根據(jù)今天最新的股價(jià),,市值高達(dá)7000億美元,是僅次于蘋(píng)果的全球市值第二大公司,。想知道貝索斯是如何帶領(lǐng)這家公司持續(xù)創(chuàng)造奇跡的嗎,?一起來(lái)看看他2010年在母校普林斯頓的精彩畢業(yè)演講。 善良比聰明更重要,,選擇比天賦更重要,。天賦和選擇不同。聰明是一種天賦,,而善良是一種選擇,。天賦得來(lái)很容易——畢竟它們與生俱來(lái),。而選擇則頗為不易。如果一不小心,,你可能被天賦所誘惑,,這可能會(huì)損害到你做出的選擇。 年少特殊家庭,,意志得到磨練 1964年1月生下貝索斯時(shí),,他的媽媽杰姬還是名未成年的高中生。貝索斯4歲時(shí),,杰姬選擇和他的生父離婚,,并讓后者遠(yuǎn)離他們的生活。貝索斯的生父曾是馬戲團(tuán)演員,。曾有媒體披露,,貝索斯生父有些壞習(xí)慣:酗酒,回家太晚,。作為父親和丈夫,,他對(duì)家人缺乏照料和關(guān)心。后來(lái),,杰姬嫁給了古巴移民邁克·貝索斯,。 很小的時(shí)候,貝索斯就表現(xiàn)出非凡的天賦,。年僅3歲時(shí),,他就是用螺絲刀把自己的嬰兒床拆卸開(kāi),只因想在真正的大床上睡覺(jué),。4歲到16歲之間,,貝索斯每年夏天都與外祖父母在他們位于得克薩斯州的農(nóng)場(chǎng)度過(guò),幫著他們做農(nóng)活,。外祖父教會(huì)他“善良比聰明更難”,。他從小表現(xiàn)出來(lái)的就是不相信感覺(jué),只相信算術(shù)的天賦,。 貝索斯從童年就開(kāi)始迷戀《星際迷航》,,因此他從小就喜歡和小伙伴一起,用紙板制作三錄儀和移相器,,扮演《星際迷航》里的角色,。上學(xué)時(shí),貝索斯就曾對(duì)老師說(shuō):“人類的未來(lái)并不在地球上,?!睆男r(shí)候起,貝索斯就想成為一名太空企業(yè)家?,F(xiàn)在,,他已經(jīng)擁有了屬于自己的太空探索公司Blue Origin,。 考入名校,年少得志十幾歲時(shí)在麥當(dāng)勞打了一暑假工之后,,貝索斯和女友創(chuàng)建了“Dream Institute”——專為孩子們建立的,、為期10天的小型夏令營(yíng)。每個(gè)孩子收費(fèi)600美元,,一期最多只招募6個(gè)學(xué)生,。 中學(xué)的時(shí)候,貝索斯加入了學(xué)校的「天才計(jì)劃」,,高中畢業(yè)后考入愛(ài)因斯坦執(zhí)教的普林斯頓大學(xué),。1986 年,貝索斯于普林斯頓大學(xué)畢業(yè),,獲電氣工程與計(jì)算機(jī)科學(xué)學(xué)士學(xué)位,。 畢業(yè)后,他拒絕了英特爾和貝爾實(shí)驗(yàn)室發(fā)來(lái)的工作邀請(qǐng),,轉(zhuǎn)而加入了一家名為Fitel的初創(chuàng)公司,。 從Fitel辭職后,貝索斯與霍爾西·米諾爾幾乎立即就創(chuàng)建了一家通過(guò)傳真發(fā)送新聞的初創(chuàng)公司,。 后來(lái),,25 歲貝索斯加入紐約一家銀行信托公司,成為這家公司史上最年輕的副總裁,,掌管價(jià)值 2500 億美元的電腦系統(tǒng),。之后,他轉(zhuǎn)戰(zhàn)華爾街,,又當(dāng)上了對(duì)沖基金 D. E. Shaw & Co 的副總裁,。 當(dāng)機(jī)立斷,抓住機(jī)遇當(dāng)時(shí),,使用互聯(lián)網(wǎng)的人數(shù)每年都以 2300%的速度在高速增長(zhǎng),。這個(gè)數(shù)字令貝索斯感到震驚,于是他決定找到能夠充分利用這種暴增的方式,。他列出表格,包含了20多種可能在網(wǎng)上出售的產(chǎn)品,,并決定書(shū)籍是最佳選擇,。 于是,亞馬遜誕生了,。創(chuàng)建初期,,亞馬遜辦公室中安裝了一個(gè)銅鐘,每當(dāng)有人要買東西時(shí),,所有人都會(huì)聚集起來(lái),,看是否有人認(rèn)識(shí)客戶,。然而,短短幾周后,,鐘聲頻繁響起,,亞馬遜員工不得不停用它。創(chuàng)建首月,,亞馬遜便已向全美50個(gè)州和45個(gè)不同國(guó)家出售書(shū)籍,,并且一直在不斷擴(kuò)張。1997年,,亞馬遜上市,。 互聯(lián)網(wǎng)泡沫破裂時(shí),分析師們稱亞馬遜為“亞馬遜.炸彈”,。然而,,這家電商挺過(guò)了風(fēng)暴,成為少數(shù)在網(wǎng)絡(luò)泡沫破裂中存活下來(lái)的初創(chuàng)公司之一,。 但亞馬遜投資的 pets.com,、gear.com 等網(wǎng)站失敗,損失巨大,。這讓貝索斯開(kāi)始反省自己的公司運(yùn)營(yíng)過(guò)程中犯下的錯(cuò)誤,,并不再奉行「利益至上」的原則,轉(zhuǎn)向「擴(kuò)張優(yōu)先」,,不怕打價(jià)格戰(zhàn),,不斷地發(fā)掘?qū)蛻粲袃r(jià)值的產(chǎn)品和服務(wù),才有了之后的秘密實(shí)驗(yàn)室 Lab126,、Prime 會(huì)員業(yè)務(wù),、AWS 云計(jì)算服務(wù)、Kindle 電子書(shū)閱讀器等等行業(yè)領(lǐng)先產(chǎn)品或服務(wù),。 得益于貝索斯的擴(kuò)張策略,,亞馬遜的業(yè)績(jī)獲得了突飛猛進(jìn)的增長(zhǎng),如今亞馬遜已經(jīng)是全球第二大的互聯(lián)網(wǎng)公司,,僅次于 Alphabet,。在近 20 年的時(shí)間里,亞馬遜的營(yíng)利一直接近于零,,盡管如此,,亞馬遜卻從一家網(wǎng)上書(shū)店發(fā)展成為了世界頂尖的技術(shù)公司——擁有世界上規(guī)模最大的云服務(wù) AWS,機(jī)器人,、人工智能等技術(shù)也處于世界前沿,。 由于年少時(shí)的太空夢(mèng),貝索斯創(chuàng)辦了藍(lán)色起源(Blue Origin)私人太空公司,致力于發(fā)展太空旅行,。 藍(lán)色能源的公司精神恰好可以用來(lái)描述他的經(jīng)歷:用令人敬畏的方式循序漸進(jìn),。 我們也許沒(méi)有他的智慧和膽識(shí),但是我們可以從他身上學(xué)到堅(jiān)持夢(mèng)想,、抓住機(jī)遇以及在困難中前行的精神,。 貝索斯2010年普林斯頓大學(xué)畢業(yè)演講稿雙語(yǔ)版
Jeff Bezos (Amazon創(chuàng)始人,、CEO) American entrepreneur Jeff Bezos is the founder and chief executive officer of Amazon.com and owner of 'The Washington Post.' His successful business ventures have made him one of the richest people in the world. QUOTES “We will need to invent, which means we will need to experiment. Our touchstone will be readers, understanding what they care about—government, local leaders, restaurant openings, scout troops, businesses, charities, governors, sports—and working backwards from there. I'm excited and optimistic about the opportunity for invention. [On the future of 'The Washington Post.']” —Jeff Bezos Who Is Jeff Bezos? Entrepreneur and e-commerce pioneer Jeff Bezos was born on January 12, 1964, in Albuquerque, New Mexico. Bezos had an early love of computers and studied computer science and electrical engineering at Princeton University. After graduation he worked on Wall Street, and in 1990 he became the youngest senior vice president at the investment firm D.E. Shaw. Four years later, he quit his lucrative job to open Amazon.com, a virtual bookstore that became one of the internet's biggest success stories. In 2013, Bezos purchased The Washington Postin a $250 million deal. His successful business ventures have made him one of the richest people in the world. Early Life and Career Jeff Bezos was born on January 12, 1964, in Albuquerque, New Mexico, to a teenage mother, Jacklyn Gise Jorgensen, and his biological father, Ted Jorgensen. The Jorgensens were married less than a year, and when Bezos was 4 years old his mother re-married, to Cuban immigrant Mike Bezos. As a child, Jeff Bezos showed an early interest in how things work, turning his parents' garage into a laboratory and rigging electrical contraptions around his house. He moved to Miami with his family as a teenager, where he developed a love for computers and graduated valedictorian of his high school. It was during high school that he started his first business, the Dream Institute, an educational summer camp for fourth, fifth and sixth graders. Bezos pursued his interest in computers at Princeton University, where he graduated summa cum laude in 1986 with a degree in computer science and electrical engineering. After graduation, he found work at several firms on Wall Street, including Fitel, Bankers Trust and the investment firm D.E. Shaw. It was there he met his wife, Mackenzie, and became the company's youngest vice president in 1990. While his career in finance was extremely lucrative, Bezos chose to make a risky move into the nascent world of e-commerce. He quit his job in 1994, moved to Seattle and targeted the untapped potential of the internet market by opening an online bookstore. Launching Amazon.com Bezos set up the office for his fledgling company in his garage where, along with a few employees, he began developing software. They expanded operations into a two-bedroom house, equipped with three Sun Microstations, and eventually developed a test site. After inviting 300 friends to beta test the site, Bezos opened Amazon.com, named after the meandering South American River, on July 16, 1995. The initial success of the company was meteoric. With no press promotion, Amazon.com sold books across the United States and in 45 foreign countries within 30 days. In two months, sales reached $20,000 a week, growing faster than Bezos and his start-up team had envisioned. Amazon.com went public in 1997, leading many market analysts to question whether the company could hold its own when traditional retailers launched their own e-commerce sites. Two years later, the start-up not only kept up, but also outpaced competitors, becoming an e-commerce leader. Bezos continued to diversify Amazon’s offerings with the sale of CDs and videos in 1998, and later clothes, electronics, toys and more through major retail partnerships. While many dot.coms of the early '90s went bust, Amazon flourished with yearly sales that jumped from $510,000 in 1995 to over $17 billion in 2011. In 2006, Amazon.com launched its video on demand service; initially known as Amazon Unbox on TiVo, it was eventually rebranded as Amazon Instant Video. In 2007, the company released the Kindle, a handheld digital book reader that allowed users to buy, download, read and store their book selections. That same year, Bezos announced his investment in Blue Origin, a Seattle-based aerospace company that develops technologies to offer space travel to paying customers. Bezos entered Amazon into the tablet marketplace with the unveiling of the Kindle Fire in 2011. The following September, he announced the new Kindle Fire HD, the company's next generation tablet designed to give Apple's iPad a run for its money. 'We haven't built the best tablet at a certain price. We have built the best tablet at any price,' Bezos said, according to ABC News. Buying 'The Washington Post'Bezos made headlines worldwide on August 5, 2013, when he purchasedThe Washington Post and other publications affiliated with its parent company, The Washington Post Co., for $250 million. The deal marked the end of the four-generation reign over The Post Co. by the Graham family, which included Donald E. Graham, the company's chairman and chief executive, and his niece, Post publisher Katharine Weymouth. 'The Post could have survived under the company's ownership and been profitable for the foreseeable future,' Graham stated, in an effort to explain the transaction. 'But we wanted to do more than survive. I'm not saying this guarantees success, but it gives us a much greater chance of success.' In a statement to Post employees on August 5, Bezos wrote: 'The values of The Post do not need changing. ...There will, of course, be change atThe Post over the coming years. That's essential and would have happened with or without new ownership. The internet is transforming almost every element of the news business: shortening news cycles, eroding long-reliable revenue sources, and enabling new kinds of competition, some of which bear little or no news-gathering costs. There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment. Our touchstone will be readers, understanding what they care about—government, local leaders, restaurant openings, scout troops, businesses, charities, governors, sports—and working backwards from there. I'm excited and optimistic about the opportunity for invention.' Amazon Prime & Amazon StudiosIn early December 2013, Bezos made headlines when he revealed a new, experimental initiative by Amazon, called 'Amazon Prime Air,' using drones—remote-controlled machines that can perform an array of human tasks—to provide delivery services to customers. According to Bezos, these drones are able to carry items weighing up to five pounds, and are capable of traveling within a 10-mile distance of the company's distribution center. He also stated that Prime Air could become a reality within as little as four or five years. Bezos oversaw one of Amazon's few major missteps when the company launched the Fire Phone in 2014; criticized for being too gimmicky, it was discontinued the following year. However, Bezos did score a victory with the development of original content through Amazon Studios. After premiering several new programs in 2013, Amazon hit it big in 2014 with the critically acclaimed Transparent and Mozart in the Jungle. In 2015, the company produced and released Spike Lee's Chi-Raq as its first original feature film. In 2016, Bezos stepped in front of the camera for a cameo appearance playing an alien in Star Trek Beyond. A Star Trek fan since childhood, Bezos is listed as a Starfleet Official in the movie credits on IMDb. In July 2017, Bezos briefly surpassed Microsoft founder Bill Gates to become the richest person in the world, according to Bloomberg. Gates, who was the richest person in the world since 2013, made $90.7 billion, shy of Bezos' worth of $90.9 billion, which rose with a surge in Amazon.com Inc. shares. However, by the close of the market, Gates' net worth climbed to $90 billion while Bezos' had a net worth of over $89 billion. 您的贊賞 是我們?cè)丛床粩嗟膭?dòng)力 想第一時(shí)間接收英語(yǔ)演講文章&視頻?置頂精彩英語(yǔ)演講就對(duì)了,!操作辦法就是:進(jìn)入公眾號(hào)——找到“置頂公眾號(hào)”—— 開(kāi)啟,。 |
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來(lái)自: 昵稱22998329 > 《英文》