Farmers, Roasters, Baristas | Neocha

砍地機黁 2017-04-28

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At the end of an unkempt highway lies a series of dirt roads that snake into rows of single-story warehouses. Crunching gravel and the hum of loaded trucks are drowned out by a single scent that wafts longingly through Kunming’s crisp afternoon air. Curious neighbours curve their heads around the corner to find a young engineer pouring fresh coffee beans into a roaring roasting machine. Taking ten minutes to roast, the hand-picked coffee beans from Yunnan’s sun-kissed mountaintops evolve from a natural moss green to a dark and rich whiskey brown.

在一段鄉(xiāng)間公路的盡頭,，連接著幾條蜿蜒曲折的泥路,，兩旁建著幾排只有一層樓的倉庫。在昆明午后涼爽的空氣中,，一股誘人芳香飄蕩而來,，令人忘卻了路上嘎吱作響的碎石和載滿貨物的卡車發(fā)出的嗡嗡聲音,。好奇的鄰居在街角伸著頭，看著一名年輕的工程師往一臺轟隆著的烘焙機里放入新鮮的咖啡豆,。十分鐘后,，這些從沐浴于陽光下的云南山顛純手工采擷下來的天然鮮綠咖啡豆逐漸變?yōu)橥考删瓢愕臐庥舭底厣{(diào)。

The best of Yunnan’s coffee trees are tucked away in the mountains of Baoshan, an hour and a half by air out of Kunming, Yunnan’s capital. Typica remains one of the most highly sought after breed of Arabica, growing tall and temperamental amongst the fringes of farming communities. Three years ago—before the boom of specialty coffee in China—coffee beans were almost considered to be a negative resource. Lanna Coffee founder Bryan Ra began to experiment with Yunnan-grown beans after moving to Kunming in 2010. At the time, veteran farmer Ms. Yang was days away from unearthing her plantation of Typica plants in favour of fruit trees. If not for his timely partnership with the loyal matriarch of Typica, one of Yunnan’s largest coffee farms would cease to exist today.

在云南,，最為上乘的咖啡樹藏身于保山地區(qū)的群山之中,，從云南首府昆明出發(fā)，需要乘坐一個半小時的飛機才能到達,。鐵皮卡仍然是最備受追捧的阿拉比卡咖啡豆品種,，這種咖啡豆種植于農(nóng)業(yè)區(qū)域邊緣高高的咖啡樹上，栽培難度很大,。三年前——在中國精品咖啡流行之前——咖啡豆可以說一直被視為是一種無益的資源。楊女士是一名有著多年農(nóng)業(yè)種植經(jīng)驗的農(nóng)民,。還有幾天,，她就要開始開墾她的鐵皮卡咖啡豆種植園。她最終選擇了種植咖啡豆,，而放棄了種植水果,。在2010年蘭納咖啡創(chuàng)始人Bryan Ra搬到昆明生活后，成為了首批嘗試云南咖啡豆的人,。如果他沒有與這名堅持種植鐵皮卡咖啡豆的女種植園主及時達成合作,，云南其中一個最大的咖啡豆種植園今天可能已經(jīng)不復存在。

“When we first started coming [to Baoshan, Yunnan], there was nobody else. We scouted from farm to farm until we found Ms. Yang, and we started working with her because she grew the best coffee beans. Five years later, everyone, all the big guys—Starbucks, Nespresso, Costa—they’re all here and vying for a piece of Yunnan coffee. But it feels good to know that we were here first and because of that, we get to give our customers the very best cup.”

“當我們剛開始來到這里 (云南,保山) 的時候,，還沒有其他人來這里買咖啡豆,。我們一個個農(nóng)場地去走訪，直到我們找到了楊女士,，然后我們開始和她進行合作,，因為她能種出品質(zhì)最佳的咖啡豆?！蔽迥旰?，所有人，所有的大型咖啡商——Starbucks,，Nespresso,，Costa——他們都來到了這里，爭著購買云南咖啡,。但是我們很高興我們是首先發(fā)掘到這個地方的人,，正因為如此，我們才能夠給我們的顧客提供最好的咖啡,?！?/p>

Fast forward to today. In a little lane house that’s nestled amongst titan skyscrapers in the heart of Shanghai is where visitors can find Lanna Coffee, their sole coffee shop and the heart of their business that powers the surrounding suits and coffee enthusiasts with quality brew. This tiny cafe? is manned by experienced baristas who charm and delight, greeting customers by name.

讓我們把目光轉(zhuǎn)回到今天。蘭納咖啡就坐落于上海的一條小巷子里,，藏身于市中心的摩天大樓之間。作為他們經(jīng)營的唯一一間咖啡廳,，這個咖啡廳無疑是他們的業(yè)務核心所在,，為附近的上班族和咖啡愛好者提供著品質(zhì)上乘的咖啡。在這一間小小的咖啡廳內(nèi),，經(jīng)驗豐富的咖啡師以過人魅力和快樂的氣氛來迎接顧客，親切地稱呼著每位顧客的名字,。

Regulars have their coffee orders confirmed and made upon arrival with nothing more than a familiar glance and a comforting smile. The term “farm-to-cup” is coined from farm-to-table cuisine and is appropriately displayed on their walls – it’s truly the most sincere embodiment of the company’s ethos. Farmers, roasters, baristas—from Yunnan to Shanghai—they’re all working together to put Lanna’s specialty Chinese coffee on the map.

對于這里的?？蛠碚f，來到咖啡廳里,，他們只需要一個熟悉的眼神和笑容,，店員就能知道他們要點的咖啡，并為他們制作好咖啡,?！稗r(nóng)場到咖啡杯”（farm-to-cup）這個詞的靈感來源于“農(nóng)場到餐桌”（farm-to-table）的美食理念，這個詞被鄭重地擺放在咖啡廳的墻上,，完美地詮釋了這家公司的創(chuàng)業(yè)宗旨,。從云南到上海，農(nóng)民,、咖啡豆烘焙師,、咖啡師，他們一起努力,，通過蘭納咖啡讓精品中國咖啡在咖啡行業(yè)留下自己的標記,。